There are two aspects to how you can make Internet pay-per-click advertising work for your business: You can advertise on the Internet about your site, and you can earn revenue as a publisher of advertising on your site.

Engaging your customers in an ongoing "conversation" is a great way to show them your human side.

"The proof is in the pudding." It's also a good place to start!

Open Source Content Management Systems make it easier and less expensive to keep your web site content fresh and up to date.