http://javadock.com/content/blogs/bryrock/scouts-vs-sconuts

The Java Dock website was built and is hosted by Raindear Media. The site was built using the Drupal Content Management System.

Building the site on top of a Content Management architecture makes it possible for Java Dock to frequently update the content on their own site, keeping it it "fresh daily," just like the items on their cafe menu, without requiring a dedicated staff of web specialists.
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With JC Penny being a very well known name in retail, it's not such a stretch that they would have a mighty high PageRank and favorable organic search results for many shopping related keywords.
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Good old Microsoft. As has happened many times before, Microsoft arrives way late to the party, saying they found a better way to get there (the scenic route, no doubt).

So you have a website already, you know your business very well and what makes your products and services unique, but when it came time to tell your webmaster what you wanted your website to say to the world... well, you found yourself at a loss for words.
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